I like the new Honda advert for not texting while driving. It's effective, speaks to you and is very current. While it gets the message across that texting while driving might kill you, I would like more people to address the possibility that while you might not die, because you're in your car, you just might kill someone else. In a country like ours, where two-wheelers sometimes out number the cars on the road, something like this happening is a very real thing. I have seen drivers checking their phones while driving slowly veering off course and jerking back once they're done, while bikers who ride behind them get pushed towards the divider or the curb and run the risk of crashing when the driver suddenly jerks back into his lane.

How does one deal with this attitude of selfishness and complete disregard for rules or others' lives for that matter? If someone dies under the wheels of a car whose driver was texting is it not as bad as murder? I think these campaigns should carry a message of the probability of severe jail time. Can we have some campaigns to teach people to be mindful of others or is it too late? If they are so callous with their own lives is it a futile effort to make them aware of the lives of others? Should we start at the grass root level and have compulsory sensitivity training in schools to make children learn the importance of playing fair? Seems like something we should consider and quick..